PhraseSafe is an informational tool and is not legal advice. A match (or no match) does not mean a phrase is or isn't safe to use. Consult a trademark attorney for decisions.
This page is informational only and is not legal advice. Trademark status can change; confirm with the USPTO or a trademark attorney.
Yes. Nike, Inc. owns live registrations for JUST DO IT covering T-shirts, sweatshirts and caps (since 1995), plus bags, backpacks and bottles. It also has pending applications for jewelry (class 14) and printed posters (class 16), both filed in 2026.
| Mark | Mark type | Status | Classes | Owner | Goods (excerpt) | Filed | Serial | Reg. No. / date | Status date | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| JUST DO IT. | Standard characters (typed) | Live: registered | 25 | NIKE, INC. | 025: CLOTHING, NAMELY T-SHIRTS, SWEATSHIRTS AND CAPS | Oct. 03, 1989 | 73829171 | 1875307 / Jan. 24, 1995 | Apr. 01, 2025 | TSDR |
| JUST DO IT | Standard characters | Live: registered | 18,25 | Nike, Inc. | 018: All purpose sport bags; Backpacks 025: Footwear; Headbands; Headwear; Pants; Shorts; Sports bras; Tank tops; Tights; Warm up suits |
Nov. 04, 2014 | 86444421 | 4764071 / Jun. 30, 2015 | Sep. 08, 2025 | TSDR |
| JUST DO IT | Standard characters | Live: registered | 21 | Nike, Inc. | 021: Bottles, sold empty | Sep. 21, 2015 | 86762618 | 4902036 / Feb. 16, 2016 | Feb. 06, 2026 | TSDR |
| JUST DO IT | Standard characters | Live: pending application | 16 | Nike, Inc. | 016: Printed posters; Unmounted printed posters; Posters made of paper; Mounted printed posters | Sep. 02, 2026 | 50086105 | — | Oct. 15, 2026 | TSDR |
| JUST DO IT | Standard characters | Live: pending (allowed, not yet registered) | 14 | Nike, Inc. | 014: Jewelry | Jan. 21, 2026 | 99607521 | — | Jun. 23, 2026 | TSDR |
Goods text is quoted from the USPTO record and shortened where marked “…”. Classes listed are international classes. A dash (—) means no registration has issued.
Mark type matters. A standard-character mark covers the wording itself, in any font or style. A stylized or design (logo) mark is registered as shown, and how far it reaches to the same words in plain text is fact-specific. A trademark attorney can tell you how it applies to your design.
About this check. This page lists only the 5 USPTO records shown above. We picked them from a limited sample of search results (the top 100 results per phrase search, when a common phrase can have thousands of related filings) and verified each one on its USPTO TSDR status page. Other filings, live or dead, may exist. Where this page says "none," it means none in the records we checked.
Shirts, hats and apparel (class 25). Reg. No. 1875307 covers clothing, namely T-shirts, sweatshirts and caps. It has been renewed three times, most recently on April 1, 2025. Reg. No. 4764071 adds footwear, headwear, pants, shorts and tank tops.
Bags (class 18). Reg. No. 4764071 also covers sport bags and backpacks.
Drinkware (class 21). Reg. No. 4902036 covers bottles sold empty.
Jewelry and posters (classes 14, 16). Serial 99607521 (jewelry) has received a Notice of Allowance. Serial 50086105 (posters, filed Sept. 2, 2026) has completed pre-publication review.
Bottom line. This is a famous mark. Its owner has the resources and history to enforce it, and the TSDR file lists many notices of suit. Parody and "Just Do It" spin-offs are frequent takedown targets. Avoid it on merch.
Variants are starting points, not clearances. Any new wording can match a record we didn't list or a filing made after our check. Run every final phrase through a search before you list it.
One phrase is easy to look up. Hundreds of listings aren't. PhraseSafe checks the titles and tags in your Etsy or Shopify listings export against USPTO trademark records in merch classes and flags matches with status, class, owner and filing date. Starter scans up to 500 listings at a time. Pro adds a monthly new-filing check and daily status checks on marks you watch, with results shown on your PhraseSafe dashboard. Paid plans are activated with a license key.
This page is informational only and is not legal advice. Trademark status can change; confirm with the USPTO or a trademark attorney. A match (or no match) doesn't mean a phrase is or isn't okay to use.
Trademark data: U.S. Patent and Trademark Office public records, verified on USPTO TSDR status pages. Last checked: Oct. 18, 2026, about 3:10 PM PT. Not affiliated with the USPTO or any marketplace.