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PhraseSafe is an informational tool and is not legal advice. A match (or no match) does not mean a phrase is or isn't safe to use. Consult a trademark attorney for decisions.

Is “Life Is Good” trademarked?

This page is informational only and is not legal advice. Trademark status can change; confirm with the USPTO or a trademark attorney.

The short answer

Yes, broadly. The Life is Good Company holds multiple live U.S. registrations for LIFE IS GOOD across apparel (class 25), bags (class 18), drinkware and pet bowls (class 21), and textile wine gift bags (class 16). This is an established apparel brand, and the registrations go back to 1996.

USPTO records for “Life Is Good”

Mark Mark type Status Classes Owner Goods (excerpt) Filed Serial Reg. No. / date Status date Source
LIFE IS GOOD Standard characters (typed) Live: registered 25 THE LIFE IS GOOD COMPANY 025: sportswear, namely, T-shirts, sweatshirts, shirts, hats, pants, and shorts Mar. 04, 1996 75066995 2025737 / Dec. 24, 1996 Apr. 02, 2026 TSDR
LIFE IS GOOD Standard characters (typed) Live: registered 18,24,25,28 THE LIFE IS GOOD COMPANY 018: backpacks, dog leashes [, cat leaches, dog collars ], cat collars and luggage
024: bed blankets and towels
025: children's and baby clothing, namely shirts, [ pants, shorts, ] rompers, and pajamas, underwear [, pajamas, and jackets ]
028: [ toys, namely, ] [plastic action figures, and] [ plush balls ]
Oct. 02, 2001 76976269 2826245 / Mar. 23, 2004 Jun. 24, 2024 TSDR
LIFE IS GOOD Standard characters Live: registered 9,18,21,25 THE LIFE IS GOOD COMPANY 009: decorative magnets
018: tote bags, sports bags for use in yoga, travel bags, gym bags, messenger bags, backpacks, toiletry cases sold empty
021: thermal insulated containers for food or beverage
025: socks, scarves, mittens
Jun. 28, 2005 78660154 3336276 / Nov. 13, 2007 May 18, 2018 TSDR
LIFE IS GOOD Standard characters (typed) Live: registered 21 THE LIFE IS GOOD COMPANY 021: pet bowls for eating and drinking Oct. 02, 2001 76976717 2865595 / Jul. 20, 2004 Sep. 25, 2024 TSDR
LIFE IS GOOD Standard characters Live: registered 16 The Life is Good Company 016: Textile wine gift bags Jan. 29, 2023 97979182 7600957 / Dec. 10, 2024 Dec. 10, 2024 TSDR

Goods text is quoted from the USPTO record and shortened where marked “…”. Words in [brackets] were deleted by the owner and are no longer covered. Classes listed are international classes. A dash (—) means no registration has issued.

Mark type matters. A standard-character mark covers the wording itself, in any font or style. A stylized or design (logo) mark is registered as shown, and how far it reaches to the same words in plain text is fact-specific. A trademark attorney can tell you how it applies to your design.

About this check. This page lists only the 5 USPTO records shown above. We picked them from a limited sample of search results (the top 100 results per phrase search, when a common phrase can have thousands of related filings) and verified each one on its USPTO TSDR status page. Other filings, live or dead, may exist. Where this page says "none," it means none in the records we checked.

What it means for your products

Shirts and apparel (class 25). Registration No. 2025737 (renewed in April 2026) covers T-shirts, sweatshirts, shirts, hats, pants and shorts. That covers the core POD product line directly. More registrations cover children's clothing, socks, scarves and mittens.

Bags (class 18). Live registrations cover tote bags, backpacks, travel bags and messenger bags.

Mugs and drinkware (class 21). Live coverage includes insulated food and beverage containers and pet bowls.

Stickers and paper (class 16). A December 2024 registration covers textile wine gift bags.

Bottom line. "Life is good" is a common English sentence, but on merch it reads as the brand. Using it as the main text of a design carries real takedown risk in every merch class.

Variant ideas (not guaranteed to be clear)

Variants are starting points, not clearances. Any new wording can match a record we didn't list or a filing made after our check. Run every final phrase through a search before you list it.

How to check “Life Is Good” yourself

  1. Search the exact wording at USPTO Trademark Search. Try it with and without spaces, punctuation and plural forms.
  2. Open each result in TSDR and read the status (live or dead) and the goods and services. Focus on classes 25 (apparel), 21 (mugs and drinkware), 16 (stickers and paper), 18 (bags) and 14 (jewelry).
  3. For pending applications, check the latest status date and prosecution history. Things can move quickly.
  4. Search again before each launch or restock. New applications are filed every day.

Check your whole shop at once

One phrase is easy to look up. Hundreds of listings aren't. PhraseSafe checks the titles and tags in your Etsy or Shopify listings export against USPTO trademark records in merch classes and flags matches with status, class, owner and filing date. Starter scans up to 500 listings at a time. Pro adds a monthly new-filing check and daily status checks on marks you watch, with results shown on your PhraseSafe dashboard. Paid plans are activated with a license key.


This page is informational only and is not legal advice. Trademark status can change; confirm with the USPTO or a trademark attorney. A match (or no match) doesn't mean a phrase is or isn't okay to use.

Trademark data: U.S. Patent and Trademark Office public records, verified on USPTO TSDR status pages. Last checked: Oct. 18, 2026, about 3:10 PM PT. Not affiliated with the USPTO or any marketplace.

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